PolarWerks is the marketing partner that gets HVAC and plumbing companies booked solid. More calls, more jobs, more revenue - that is what we deliver.
We partner with the platforms and tools that power high-performance marketing for home service companies across the country.
Strategists, ad managers, and SEO specialists focused on filling your schedule with qualified jobs.
PolarWerks combines SEO, paid ads, lead tracking, and conversion optimization to keep your phone ringing in every season.
Lead Desk
Always-on call, form, and chat workflows capture urgent and after-hours demand.
Specialists in local SEO, Google Ads, LSA management, and conversion-focused lead systems built for contractors.
PolarWerks builds market-specific campaigns, high-converting landing pages, and lead tracking systems that help HVAC and plumbing companies dominate their local area.
We optimize your online presence so you show up first on Google - in maps, organic results, and Local Service Ads - right when customers need you.
Targeted Google Ads and retargeting campaigns that reach homeowners ready to buy, with landing pages designed to convert clicks into calls.
We learn about your business, your market, and your goals to determine if we are the right fit for each other.
We get access to everything we need - photos, logins, IT access - and start building your custom growth plan.
Your campaigns, landing pages, and tracking systems go live. We launch and start driving leads to your business.
From single-truck shops to multi-location brands, we help HVAC companies fill their schedule with repair, maintenance, and install leads year-round.
Emergency calls, water heater installs, drain cleaning - we build campaigns around the services that drive revenue for plumbing contractors.
Electrical, roofing, and general home service contractors trust PolarWerks to get their phone ringing with qualified, ready-to-book homeowners.
/ Why PolarWerks?
We are not a generic marketing agency that works with anyone. We specialize in home services, and everything we do is designed to get your phone ringing with qualified leads.
We are not "set it and forget it." Our goal is to make you so happy with results that you never want to leave. Your success is our success.
We pick up the phone, do the work, and stay engaged with your account. You will never feel like you are being ignored or forgotten.
We only serve HVAC, plumbing, and home service companies. This is our niche. We do not take on lawyers, dentists, or other industries.
Our job is to get your phone ringing with qualified leads and booked appointments. That is how we measure our success - by your results.
We switched to PolarWerks after two agencies failed us. Within two weeks, our phone was ringing with quality leads. They actually understand HVAC and what drives bookings.
Real feedback from HVAC and plumbing companies that trust PolarWerks to grow their business and keep their schedule full.
Every tier includes a website built to convert. All tiers require a minimum $5,000 ad spend budget. Book a discovery call to find the right fit.
Local SEO + Google Ads + Local Service Ads. Built to establish and optimize your local lead generation system.
Website built to convert included.
Full-stack growth: SEO + Local SEO + Google Ads + LSA + Retargeting + Social + Automation.
Built for aggressive growth in competitive markets.
SEO + Local SEO + Google Ads + LSA + Automation. Designed to scale lead volume consistently.
Ideal for teams ready to scale lead generation.
Paid ads like Google Ads and Local Service Ads can start generating calls within the first week. SEO is a longer play - most clients see meaningful organic growth within 60 to 90 days, with compounding results over time.
No. Every PolarWerks tier includes a website built to convert. If you already have a site, we can optimize it. If not, we build one for you as part of your plan.
Local SEO is how you show up in Google Maps and local search results when someone searches "AC repair near me." It is one of the highest-ROI marketing channels for home service companies because these are homeowners ready to book right now.
Most of our clients invest a minimum of $5,000 per month in ad spend, plus management fees. The right budget depends on your market size, competition, and growth goals - we help you figure that out on the discovery call.
SEO gets you found in organic (free) search results over time. Google Ads puts you at the top of results immediately, but you pay per click. The best strategy uses both - ads for immediate leads and SEO for long-term, compounding growth.
Yes. Google Business Profile optimization and ongoing management is included in every tier. We handle posts, photos, review responses, Q&A, and make sure your listing is fully optimized to rank in the map pack.
We set up CallRail for call tracking and attribution so you know exactly which marketing channel generated each lead. Every call, form submission, and chat is tracked and reported back to you with full transparency.
If your current agency is not delivering results, we can do a free audit to show you where the gaps are. We handle the full transition so you do not miss a beat. Many of our best clients came from agencies that were not getting it done.
Yes. Our Growth and Scale tiers include social media posting on Facebook, Twitter, and Google Business Profile. We create and schedule content that keeps your brand visible and builds trust in your local market.
We only work with home service companies. That focus means we understand your business, your customers, and what it takes to get the phone ringing. We are not "set it and forget it" - we pick up the phone, stay engaged, and are obsessed with your results.
We stand behind our work. When you provide adequate ad spend, system access, and answer your phone, we guarantee results. No monetary refunds - you pay for the work and labor. But if we do not deliver 30 qualified leads in your first 30 days, we keep working at no additional management fee until we do.
Our commitment is simple: deliver qualified lead volume fast and stay accountable until the goal is met.
